What is the meaning of Branding?

The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living animal or person (usually a livestock animal).

The promotion of a commercial brand of product or service in order to give it greater public awareness.

The trade dress thus presented (trademarks, wordmarks, colorways, liveries, and so on).

present participle and gerund of brand

breakers, surf

breakers (foaming waves), surf

branding

Source: wiktionary.org